Why does YOUR company
need a web site?
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Hi,
I'm Walter Tersch, founder of
Impact Web Design &
Graphics, a small
digital studio based in Chicago, Illinois.
The
reasons your company needs a web site are practically
infinite. However, the most important reason to a small
business owner is that having a web site can save your
company hundreds of advertising dollars.
Usually,
to reach a large number of customers, the only ways to
advertise are either through a newspaper or phone book ad,
TV commercial, or mass mailing. But all of these methods
will only work for a short time before you have to pay
again. They're expensive, too. And none of these ways
will give you much space or time to tell potential customers
everything you would like to tell them.
A
well-designed web site from Impact
can work with the advertising you already use, and make it
more effective. For example, all you need is a small,
low-cost advertisement in the newspaper that includes the
address to your company web site. This way, interested
customers can get more information about your company any
time, from their own home. And you have practically
unlimited space to tell and show them everything and
anything you want. Your web site can include reasons
customers should choose your company, a map to your
locations, pictures of your products, an up-to-date rate
schedule... The possibilities are endless! A web site is
like your advertisement running 24/7,
worldwide.
Every major corporation
already has a web site.
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Do
they know something you don't? Business owners worldwide are
realizing the advertising value of the web, and benefiting
from it. Don't get left behind. Having a quality web site
means more than making your company seem 'high tech'. It is
a genuine advertising value that will expand your market and
help customers find you. What are you waiting
for?
But isn't it expensive
and complicated to have a web site?
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Web
site design can be very affordable, and easy for you... if
you choose the right web designer! Feel free to waste your
time searching for a lower-cost web designer who's as
qualified as myself. You'll just come back and choose
Impact... No one else out there can offer you the caring,
personal service and caliber of web site that I can, for
anywhere near the price. Just compare my
rates with the
competition's.
Another
myth is that it's complicated to have a web site. This is
not true. Many of my clients have very little
computer know-how. That's not a problem. You don't need to
know a thing about HTML, JPG, FTP, GIF, JAVA, PNG, CGI, or
even E-Mail to have an effective web site. You can just
provide the text, pictures, and any other information, and
I'll take care of the rest. Practically no work is required
on your behalf, although client input is always
important.
At Impact Web Design,
we mean BUSINESS.
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I
have a personal understanding of the needs of small
businesses, owning one myself, and working with small
businesses on a daily basis. I realize how important it is
for advertising to be cost effective. And a web site
is cost effective. Use it with your regular
advertising and you will really save money while informing
more potential clients. In addition, a web site is basically
a 'one-time' investment that keeps working. After it is
designed, you have no more monthy dues to myself.
I
do more than build your company a great site. I help you
maximize the benefits from it.
I
specialize in small business sites. Furthermore, I like to
build sites for companies that usually do most of their
advertising in the phone book. Companies like this can
benefit the most from a web site, due to the high price of
phone book advertisements, although other companies
obviously benefit as well. My specialization allows me to
offer you a level of service and understanding that you
won't get with a more general or less experienced web
designer.
I
am experienced. I have been building web sites since early
1997, and have worked on over a dozen different web
projects, gaining new knowledge from each site I've built.
Moreover, I know what is important in a small business site.
I know that having a quick-loading, informative, user
friendly, and effective web site is more important to
you than having a complex, showy, and impractical site with
Java programs or huge, slow graphics. At
Impact
Web Design, we know
how to make effective business web sites, and do it for
less.
Please
feel free to continue looking around the
Impact
site, or contact
me about a web
site. I'll be happy to answer all your questions.
Walter Tersch is a
member of


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